W E L C O M E

Hello There

It has taken a while, but here we are. Although not a writer by nature, I promised myself that this year I would make the time to share my thoughts and experiences through this blog.  I don't have a set agenda in mind but I hope I can provide some creative insight, share a few stories, and leave the door open for anyone that wants to join the conversation. 

Last weekend was a very busy one. I was set with the task of shooting 4 models in 4 hours. We chose the Mid-City Arts District as our backdrop. If you live in LA and haven't checked it out, I strongly suggest it. The streets and alleys, although a bit intimidating, provide a very raw and colorful setting.

K.I.S.S.

If you know me, you know that I normally would take on most of the work that comes with a photo shoot - make up, styling, hair, lighting etc. For this shoot, I decided it was best if I focused on being behind the camera. Not going to lie, by letting go of some of those responsibilities, I felt a great sense of control. Like our photographer instructor back in college used to tell us, "K.I.S.S." (Keep It Simple Stupid). Why make things more difficult than they need to be?

I used to be obsessed with extreme editing and crazy styling. My style has definitely matured throughout the years. I have been focusing on natural beauty, the one that comes from within. This has allowed my photography to become effortless and the result, a more polished look. Below are some of the images from last weekend's shoot. You would think that these images were all taken on different days and different locations. No, they were all taken on same day, within just a few feet from each other. These are perfect examples on keeping things simple.

Although I am not a writer by nature, I am creative by nature. :) By keeping an open mind, you can use your creativity to bring the best out of a location.

P.S. If you are really wondering if our photography instructor was calling us "stupid", you can read more on the K.I.S.S. Principle here.

View more of my work on my website www.ivysantiago.com